General Electric PowerMite II

power mite II full 4a.jpg
power mite II left hand ad a.jpg
power mite II right hand a.jpg

Title

General Electric PowerMite II

Subject

Life Magazine
Space Age
Toys

Description

The first image is a photograph of the actual space capsule for sale in the ad found in Life Magazine.

The second image is the left hand text for the advertisement. This portion gives the description of the PowerMite II.

The Third image is of the right hand text for the advertisement. This portion of the ad informs its readers to stock up on light bulbs. It also gives the reader information on when and where to send the order form for the PowerMite II.
"General Electric PowerMite II" is a picture of an advertisement featured in Life Magazine's November 17, 1961 issue.

The advertisement directed toward adults and encourages them to buy the PowerMite II, a space capsule big enough for a boy or girl to sit inside. The PowerMite II includes a fully immersive environment for children, complete with a fully battery powered instrument panel, electric motor, ten operating switches, signal light flashes to send Morris Code, and an Earth path indicator scope that shows the Earth revolving.

The PowerMite II, with its full immersive design, sounds, and sights, enabled children during the Space Age to explore space on Earth with a realistic feel. The only component children had to add was their imagination to complete their experience.

Creator

General Electric

Source

Life Magazine November 17, 1961

Publisher

Life Magazine

Date

1961-11-17

Contributor

Olle Larson

Rights

All three pictures have Creative Commons license
Olle Larson

Relation

"General Electric PowerMite II" is a picture of an advertisement from the November 17, 1961 issue.

Format

jpeg

Language

English

Type

Still Image

Identifier

LC: AP2
Dewey: 051

Coverage

1961
United States of America

Original Format

The static image is a photograph of an advertisement in the November 15, 1961 issue of Life Magazine. The whole page is dedicated to the advertisement of General Electric's PowerMite II space capsule. The top two thirds is an image of the cardboard space capsule.
This static image of a photograph of the advertisement in the November 15, 1961 issue of Life Magazine is also a representation of text. The bottom third of the advertisement also contains the text describing the item being sold. The left hand side of the text is dedicated to selling the PowerMite II. The right hand side of the text advertises light bulbs.

Physical Dimensions

Photo of the pictured ad--- 1223 by 1630 pixels
Photo of the left hand text--- 1630 by 1223 pixels
Photo of the right hand text---1630 by 1223 pixels