Astronaut GI Joe

1969 sears cat GI Joe.jpg

Title

Astronaut GI Joe

Subject

Manufacturers--Catalogs

Description

"Astronaut GI Joe" is an advertisement from the 1969 Sears Christmas Book for a space themed GI Joe action figure.

The advertisement encourages Christmas shoppers to buy this space themed GI Joe for their son. Included in the set being sold is the space capsule, GI Joe Action figure, and appropriate space gear. Also included is a 45 rpm record of space sounds to fully complete the play experience for only $6.99.

In the ad comes a small story segment that encourages boys to complete the rest of GI Joe's adventure. This action figure offered boys a way to guide their imagination through space exploration on Earth.

Creator

Sears, Roebuck and Company

Source

1969 Sears Christmas Book

Publisher

Sears, Roebuck and Company

Date

1969

Contributor

Olle Larson

Rights

Creative Commons
licensed by Wishbook

Relation

Astronaut GI Joe is the 496th page of advertisement in the 1969 Sears Christmas Book.

Format

jpeg

Language

English

Type

Still Image

Identifier

LC: HF5862

Coverage

1969
United States of America

Original Format

The static image is of the 496th page of the Sears Christmas Book. The top right hand corner of the advertisement contains a picture of the GI Joe action figure and accessories tailored toward space.
This static image of the 496th page in the Sears Christmas Book is also a representation of text. On the top right hand corner, the advertisement contains the corresponding text that describes the GI action figures and accessories being sold.

Physical Dimensions

10.19 by 13.89 inches